#FRESHTALKS


11:45 PROTECTING VARIETIES

Protecting and promoting new berry varieties.

INTERVIEW: REYES MORATAL, CVVP

Reyes Moratal is manager of the Company of Protected Plant Varieties (CVVP). She began her career in plant variety management in 2008, when the company was founded. Prior to that Reyes worked as an assistant director at Valencia-based Reva, Regadíos y Energía.


12:45 SUSTAINABLE PACKAGING

Creating more sustainable packaging for berries.

INTERVIEW: SHANNON BOASE, CFK

Shannon Boase is new market development director at CKF, a diversified Canadian packaging manufacturer which produces, among other products, Earthcycle packaging for fresh produce markets. In 2013, CFK purchased Earthcycle Packaging, the company Shannon founded eight years earlier to manufacture and distribute environmentally responsible packaging.


15:15 MARKETING NUTRITION

Harnessing the nutritional power of berries to supercharge your soft fruit marketing.

INTERVIEW: DALE PINNOCK, THE MEDICINAL CHEF

Dale Pinnock, also known as The Medicinal Chef, is a nutritionist, chef, writer and presenter who specialises in the medicinal properties of food. He has published a number of successful books, as well as appearing on popular TV shows. Having worked in the industry for more than 25 years, Dale's mission is to help people make sense of nutrition in amongst the noise, fads, fashions, headlines and falsehoods.


16:15 GLOBAL TRADE

How is the global berry trade evolving and where will the business grow in future?

INTERVIEW: STEVE MCVICKERS, GIDDINGS FRUIT

Steve McVickers is chief commercial officer at Chilean company Giddings Fruit, one of Latin America's largest fresh berry and cherry suppliers with farms in Chile, Peru and Mexico. Steve has been in the produce business for more than 30 years, working for major names such as Capespan and Fresca Group.