HEADLINE hUB 



09:30 - welcome to GBC 2019

• MIKE KNOWLES, FRUITNET MEDIA INTERNATIONAL

global trends in the berry business

The opening session of Global Berry Congress 2019 picks out the big trends that are shaping the international soft fruit trade, providing delegates with a useful overview at the start of the event.

• CINDY VAN RIJSWICK, RABOBANK

10:00 - 11:00 RESHAPING THE BERRY OFFER

As supermarkets attempt to stay on a profitable path, what can they do to maintain an attractive and compelling fresh berry offer? What must they do to guarantee they have the right products for the right consumers? And how can they ensure that offer is sustainable and ethically sound? This session includes highlights from Fruit Logistica's recently published trend report Surprises in Store, which illustrates how significant shifts in consumer behaviour are influencing the way in which major retail chains source and sell fresh fruit and vegetables.

• SABINA WYANT, TESCO

• BEN HORSBRUGH, GLOBALGAP

• MARTIN CASANOVA, FUDI FOOD

• SHANNON BOASE, CFK


11:00 - 12:00 STRAWBERRIES STAYING STRONG

Strawberries continue to lead the fresh berry pack in terms of global sales, which means the stakes are even higher when it comes to maintaining and growing that market share. Here, we take a closer look at how one of the world's oldest strawberry breeding programmes plans to take its new varieties to customers around the world. We'll also hear how the strawberry industry in Australia has been able to bounce back from last year's high-profile needle contamination scare, and then finally we will consider what the future holds for the world's major strawberry markets.

• STEVEN J KNAPP, UC DAVIS (VIDEO)
• RUPERT HARGREAVES, GLOBAL PLANT GENETICS
• RUTIKA GHODEKAR, MINTEC
• CLARE HAMILTON-BATE, FRESHCARE

12:00 - 13:00 EXPLORING NEW AVENUES OUT EAST

With China continuing to dominate in terms of growth in the international fresh berry market over the past 12 months, our first session after lunch takes a more detailed look at where new chances to grow the category might appear in the country over the next few years. Featuring exclusive findings from a new report by Promar International, the session also brings together leading players in the Asian berry market, who will attempt to identify where the next big opportunities lie for international suppliers and marketers in the region.

• EMMA GOUGH, PROMAR INTERNATIONAL
• DAVID SMITH, HORTIFRUT CHILE
• STEVE MCVICKERS, GIDDINGS FRUIT

14:00 - 15:00 HEALTHY BERRIES, HEALTHY BUSINESS

Television star and author Dale Pinnock, also known as The Medicinal Chef, will explain how harnessing the nutritional power of berries can offer marketers, retailers and suppliers a major boost, while at the same time ensuring that consumers themselves are much better equipped to take control of their own health and well-being. Plus, find out how developing marketing campaigns around proven health claims can be a shot in the arm for a fresh produce business. 

• DALE PINNOCK, THE MEDICINAL CHEF
• RACHEL MONTAGUE-EBBS, SOLOBERRY
• VERONIQUE PARMENTIER, ZESPRI

15:00 - 15:30 NEW ADVENTURES IN THE AMERICAS

In a market as well developed as North America, what more can be done to establish an even bigger and better berry market? What kind of additional value can be created by growing and selling organic berries, for example? And what role can the development of new production in counter-seasonal supply countries like Mexico play in that overall drive to grow the category?

• JERALD DOWNS, BERRY PEOPLE (VIDEO)
• JOSÉ LUIS BUSTAMANTE FERNANDEZ, ANEBERRIES

15:30 - 16:30 NEW COMMERCIAL CHANNELS FOR BERRIES

Increased interest in healthy eating and growing demand for convenience are just two of the major trends encouraging consumers to seek out new products, new places to buy them and new ways to consume them. For that reason, it is becoming increasingly important to know where, when, how and why the fresh berry category might need to be adapted in order to keep pace with those changing demands. Our speakers will draw on their expertise in the development of new channels and new products to offer some fresh and alternative thinking for the berry business.

• AMY LANCE, BERRY GARDENS
• HANS LIEKENS, FALL CREEK FARM & NURSERY

16:30 - 17:00 A HEALTHIER FUTURE FOR BERRIES

Creating a greener, healthier berry business in future will mean managing resources better. As head of sustainability initiative SAI Platform’s Crops Working Group, Jenny Edwards has extensive experience in implementing sustainable sourcing programmes, focusing on crops-based global supply chains. In our final session of the day, Jenny will talk about the Doñana Berry Project in Huelva, Spain, where SAI Platform is working with WWF Spain on behalf of partners including BerryWorld, Coop Switzerland, Danone, Iberfruta, innocent drinks, Marks & Spencer, Migros, SVZ and Tesco to initiate change and scale efforts on water sustainability in the region.

JENNY EDWARDS, SAI

17:00 - 17:30 FINAL THOUGHTS

17:30 - 19:30 NETWORKING DRINKS

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