this was the GLOBAL BERRY CONGRESS PROGRAMME in march 2016...
Monday 14 March 2016
19:00–20:30 WELCOME RECEPTION & GLOBAL BERRY CONGRESS EXPO
Tuesday 15 March 2016
08:00–09:00 Delegate check-in and registration & Global Berry Congress Expo
09:00–09:05 Welcome to global berry congress
09:05–10:05 Keynote presentations
Beginning with a more general assessment of current and future trends in the international food retail market, the opening session will then offer delegates an up-to-date overview of the berry markets in Europe, North America and Africa.
10:05–10:45 Setting the retail and economic scene
When it comes to satisfying the demands of retailers and ultimately consumers in the world’s largest berry markets, what are the most important trends that producers, suppliers and exporters need to watch out for over the coming year?
10:45–11:15 Networking break at Global Berry Congress Expo
11:15–12:15 New berries, new sources, new markets
While it’s highly likely that berry sales will continue to grow considerably over the next few years, where will this expansion come from? And what will the surge in popularity of smaller categories, such as raspberries and blackberries, mean for the sector? Our panel will highlight products, sources and markets that may be crucial to future growth, as well as considering the possible impact of new product development and alternative sources of supply.
- Antonio Refoyo, Fresas Nuevos Materiales (Spain)
- José Gandia, SAT Royal (Spain)
- Ed Moerman, Koppert Biological Systems (The Netherlands)
12:15–12:30 GBC Tech Talk 1
12:30–13:45 Networking lunch at Global Berry Congress Expo
13:45–14:45 BREAK-OUT: ASIA
New demand in Asia could present a valuable opportunity to sell more berries. Our break-out session aims to track the progress being made by suppliers and marketers in the region.
13:45–14:45 BREAK-OUT: POLAND
As global demand for berries keeps rising, Poland has an opportunity to strengthen its position as a key supplier. But what challenges must it overcome in order to achieve that goal?
14:45–15:15 Networking break at Global Berry Congress Expo
15:15–15:30 GBC Tech Talk 2
15:30–16:30 Keeping up with blueberry demand
Blueberries have been the star performer in the international berry category over the past few years. Assuming demand continues to rise, is the sector doing all it needs to do in order to keep up?
16:30–16:45 GBC Tech Talk 3
16:45–17:45 Maintaining the marketing momentum
Berries have become hugely popular in the world’s major consumer markets over the past decade. Our speakers and panellists will focus on what can be done in the market itself - through merchandising, marketing, category management and price promotions, for example - to sustain that recent growth.
- Ela Daher, Cuna de Platero (Spain)
- Newton Kalengamaliro, Driscoll’s (Netherlands)
- Sandra Wolters, Driscoll’s (Netherlands)
- Holger Brandt, SanLucar (Spain)
17:45 – 18:00 Closing remarks
18:00 – 19:30 Drinks Reception
Wednesday 16 March 2016
08:00 – 17:00 Study tours
Organised visits to various places of interest for berry professionals including Legro (market leader in soft fruit substrates), a research centre, grower site and various retailers. Please note: There are two different tours and you will be asked to sign up for your preferred tour when registering for the conference. Spaces are limited and will be allocated on a first-come, first-served basis.