GLOBAL BERRY CONGRESS PROGRAMME 2017
Monday 27 March 2017
19:00–20:30 WELCOME RECEPTION & GLOBAL BERRY CONGRESS EXPO
Tuesday 28 March 2017
08:00–09:00 Delegate check-in and registration & Global Berry Congress Expo
09:00–09:10 Welcome to global berry congress
09:10–10:00 The Berry Consumer: new trends, behaviour and demands
As the berry market evolves, the need to track consumer behaviour remains as important as ever. With that in mind, we will present new research – specially commissioned for this year’s event – that illustrates how consumers perceptions might reflect new opportunities to increase berry sales. Plus we’ll highlight major new trends in grocery shopping and consider where the berry business itself is heading in the next few years.
10:00–10:45 WORKSHOP 2 – BLUEBERRIES: TRENDS AND FORECASTS
Our second morning workshop will present general findings and major trends from the latest IBO global blueberry report, with analysis from key industry players.
10:00–10:45 Workshop 1 – Labour issues: ethics and automation
How can key players in the berry business gain a competitive advantage by ensuring their workers are treated well or by investing in technological innovation to automate production and harvesting?
10:45–11:30 Networking break at Global Berry Congress Expo
GBC TECH TALK 1
GBC TECH TALK 2
11:30–12:30 The Consumption Challenge: how to sell more berries
Selling more berries might not appear so big a challenge given the category’s recent performance, but it’s by no means certain such growth can be sustained. Our second plenary session focuses on potential new strategies and opportunities, with practical ideas for achieving success and generating excitement among consumers.
12:30–14:00 NETWORKING LUNCH AT GLOBAL BERRY CONGRESS EXPO
GBC Tech Talk 3
GBC TECH TALK 4
GBC TECH TALK 5
14:00–14:45 New technologies to meet consumer demand
Rival technology suppliers will go head to head in our session on technological innovation, with each putting forward the case for investing in solutions that could potentially improve berry supply lines and therefore be more in tune with consumer demand.
14:45–15:30 WORKSHOP 3–Honeyberries: in search of the fifth berry
While much of the focus remains on the category’s four main products, the potential to foster demand for another major berry appears strong. Our speakers will highlight the honeyberry, one of the most interesting and promising new berries, which looks set to make an impact in the market during the coming years.
14:45–15:30 WORKSHOP 4–Making raspberries more marketable
While much has been made of the recent blueberry boom, the rise of raspberries has also contributed to the overall expansion of the international berry market. During this special workshop, our speakers will endeavour to identify where there is room for improvement in terms of the fresh raspberry offer.
14:45–15:15 Networking break at Global Berry Congress Expo
GBC Tech Talk 6
GBC TECH TALK 7
16:15–16:30 New international sources of berry supply
As the fresh berry market continues to expand, market analyst Euromonitor begins our final session by tracking recent changes in supply and demand. Then our speakers will highlight a number of countries where the development of new sources has the potential to meet growing demand in existing markets or even generate new demand in emerging ones.
- Mihai Ciobanu, Fresh4Cast (UK)
- Peter McPherson, Costa Group (Australia)
- Yulei Zhao, China Haisheng (China)
- Branko Bajatovic, Bluemond (UK)
17:45 – 18:00 Closing remarks
18:00 – 19:30 Drinks Reception
Wednesday 29 March 2017
08:00 – 17:00 Study tours
Organised visits to various places of interest for berry professionals. Spaces are limited and will be allocated on a first-come, first-served basis.